The Business Model Canvas and ArchiMate

I recently read a research paper by Boris Fritscher and Yves Pigneur titled Business IT Alignment from Business Model to Enterprise Architecture. It descibes how to translate a business model into an enterprise architecture model such as ArchiMate. This model consists of three layers; Business, Application, and Technology. Using their technique the same architecture may be applied to my fictional LEGO builder’s web community website mentioned in a previous post.

Illustration of the ArchiMate Architectural Framework, crated by Marcel Douwe Dekker.
Illustration of the ArchiMate Architectural Framework, crated by Marcel Douwe Dekker.
Business Model Canvas of LEGO community builder website. Referred to as a BMO in the Fritscher and Pigneur paper.

At the bottom of the Archimate model is IT Infrastructure layer consisting only of Key Resources (6) from the BMO. Obviously this would include cloud application hosting. The application would be maintained by a development team running on a cloud application administers by an IT team, or perhaps the developers themselves depending on skills. Community managers would not be part of this layer. Perhaps this is redundant and can be removed from that part of the BMO.

Sandwiched in the middle of the Archimate model is the Application layer including from the BMO model Key Activites (7). The lower IT layer enables the middling application layer including community management and website administration consisting of development and support. This could also include social media and other communication tools manage relationships  with partners and customers identified above it in the Archimate model.

The top layer of the ArchiMate model is the Business layer. In that layer on top are external roles and actors which include from the BMO Key Partners (5) and Customer Segments (1) consisting of Bricklink (unofficial LEGO marketplace), The LEGO Group, and our core audience; LEGO builders. To support them there are external business services which include items from the Value Proposition (2), Customer Relationships (4), and Channels (3). In our case this would consist of direct brick sales via Bricklink or LEGO Group and the user community data and contributions. Users would create their content using tools on the website and build them using bricks either purchased or out of their collection using parts lists generated by the website.




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